Video for the “Viewa” mobile app for Harvey Norman and APC Magazines. Directed by Jason Azcona
As a tie in with Harvey Norman’s “Which Colour” print campaign, video was shot simultaneously as the print ad photo shoot. Using the Viewa app on their smart phone, consumers connecting to the House and Garden channel and holding the camera of their smartphone over the print ad, would trigger the video to come to life and play. This all while being mapped to the boundaries of the print ad in the magazine page itself via augmented reality.