For the 30th Anniversary of the Nike AF1 in Japan, AKQA London built an live art installation as a pop up store in downtown Shibuya.
The installation used the ideas of the AF1 (Basketball, Hip Hop, Fashion, Graffiti and Innovation) and the use of RFID models to create a awesome looking light and sound art piece. This could then be saved as a video and uploaded to various social media platforms. This is the video I edited for the installation itself. It was designed to play before the installation began so the users knew what to do. It was displayed on the microsoft surface that turned into the control space.
As the original video did not have audio, I have added some Japanese hiphop to give some the sense of street back into it.
Track – Mist
Artist – Tsutchie
Additional credits – Steve Allen of Three Degrees (London)